Email marketing is an easy and inexpensive marketing strategy. This is one marketing tactic that small and medium-sized businesses can do.
The following are entrepreneur tips specific to email marketing:
Start building a mailing list immediately - this can either be bought or built. It's usually quicker to buy, but better to build. If you decide to buy a mailing list, be careful that Ireland Business Email List you don't get ripped off buying an old or expired list even if they are cheaper.
Have a specific demographic in mind so that you will get the right list. Know as much about your desired target market as possible, and seek to achieve an email marketing list that matches your requirements.
Also, keep your list updated. You should immediately remove email addresses that have bounced.
If you opt to compile your own mailing list, make sure that there is a confirmation link for your recipient to click on to indicate that they want to receive emails from you in the future. Aside from confirming that you have an active email account in your database, this step will also ensure that your messages won't be tagged as spam.
Remember that email marketing is a way of making money online that can be extremely profitable, and to summarise, here are you key considerations -
1) how often you will email your list - remember not often, and not too infrequently,
2) match the offer/ message to your market - don't send muscle building offers to dog lovers for example or they will unsubscribe, and
3) watch your numbers
When you really know your numbers, you know your business.