What is SEO?

To understand what is SEO you need to understand what is a Search engine, the search engine is that path where users can easily find there required information on the World Wide Web. There are numerous search engines such as Google, Yahoo, and MNS Search. These search engines work through the help of automated software applications called as robots, bots, spiders, etc. which travels from one page to another, one website to another website by following hyperlinks. This traveling process is also called a crawling process of search engines.

Understand SEO (Search Engine Optimization)

SEO (Search Engine Optimization) is the standard process to get quality traffic in a large number of quantity to your website. Basically SEO helps the website to rank on web searches (on those words which are searched by users at the time of searching) way of an organic thing.

You need to break the phrases of this definition to understand what is SEO. Let’s discuss the complete definition:

Quality Traffic: Quality of traffic refers to the quality and required visitors. If you have any services site and the user who wants to try or buy your services, then this kind of traffic can be called as the quality traffic.

Traffic Quantity: This aspect of the search engine is depending on the ranking of your website on Search Engine Results Page. For instance: if any user searches for the “What is SEO” and Google shows your website page/post which contains an explanation about this phrase then the user will land on your website.

How SEO works?

Mostly users of search engines, search for their queries and get the huge list of webpages links which may contain exact information about the searched query. But they do not know from where the search engine shows those results. Now it’s time to get the answer what is SEO, every search engine has their bots and these bots gather the information which is mentioned on webpages and form an index that works according to your searched query. A single word that you enter on the search bar has its own index and shows different or may be the same results. There are many other factors also which are followed by the search engines to show you a piece of exact and relevant information related to your searches.

The SEO consists of three alphabets where SE refers to Search Engine and the last O refers to Optimization. Optimization is all about placing the content on websites so that it could be reached to those users who are looking for that information. This entire process is called Search Engine Optimization (SEO).

One of the essential parts of this process is Meta data which includes meta title and meta description, which is the primary thing which is shown on the search results for any searched phrase.

Learn About SEO

This section is an overview of all basic and required parts of SEO (Search Engine Optimization) which starts with the building of a website and ends on the optimization.

SEO Friendly Website Designing

First, important thing is of SEO is to have a related Domain name, which may reflect your website’s work. This concept does not include in SEO if you have your brand name such as Tata, Reliance, Motorola, etc.

Content and Related Layouts

Content is the backbone of any website if you have a website but your words which you have posted on your website’s pages are not able to relate your work and visitors then all your content is waste. It should include those keywords on which you want to rank that created post/page of the website. It should be directly related to your work as well as the layout of your website. The layout of your website is another important part of your website as the said thing First Impression is the Last Impression.

On-Site Topics

It time to get in the technical points, in technical words the On-Site SEO includes website loading time, optimized images, javascript coding, style sheet coding, tags, etc.

Off-Site Topics

This includes those activities through which you can promote the pages or posts of your website. So that you can get frequent engagement on your website.

Topics Related to Links

This concept comes with two types of links one is do-follow and the other is no-follow in SEO both these links are necessary for a website. The quantity and quality of these links decide whether your post or page will rank on the top of the search engine page or not.

Algorithms of SEO

SEO strategies depend on the algorithms of search engines and changes in these algorithms take place from time to time to improve the quality of search results. So this aspect of SEO is very important to understand what is SEO for all website managers.