How Do You Use Keywords in Content Writing?

As search engines use keywords as a jumping off point when filtering results, it is a very significant to make sure that you know how do you use keywords in content rightly therefore your content has a high chance of being found, indexed and ranked.

While there are various options on how keywords should be searched and used, we are not going to go into all the details of all of that, but instead, want to give you with a necessary and instant step by step guidance on how rightly and safely use keywords in any kind of content that you write/post.

Where to Use Keywords

Put keywords in your content by following the below mentioned steps:

1. Use Keywords in Meta Description: Assured to use the keyword at least once in the meta-description of the content, but no more to use above two times. The meta-description shows as a simply summary to mention what the content is about, therefore putting the keyword in this summary allows Google to enhanced filter your results.
2. Use Keywords in Title: If possible, put keyword in the title of your content. As Google pairs this title header including your meta-description to paint a picture of what your content is about, having the keyword in the title is very supportive as long as it can be used as expected.
3. Use Keywords within the First 200 words: A number of experts believe that Google provides more importance to the first 200 words in your content. It makes it very necessary to make sure that you use your keywords within the first paragraph or sentence of it all feasible without sacrificing the quality of the content.
4. Use Keywords in Headers: If a keyword is used in the headings, it takes more importance to the meaning and significance of the keywords. It supports the search engines to know how important those keywords are to your content.
5. Use Keywords in Anchor Text: If a keyword used as an anchor text in your content, it imply that there is a place to search even more details regarding that word. It helps to place added highlighting on the keyword and the important it has to the content.
6. Use Keywords in Alt-tags: Putting keywords in an image alt-tag can help it to be appeared through image searches. It can help you to be lead to content in the round-about way.

How Many Keywords Must You Use On a Page?

Only target 1-2 keywords per piece of content. Any more that this completely comes off as SPAM and isn’t required. What you will search is that related keywords will automatically and naturally come up when writing the content.

What you need to avoid or ignore more than 1-2 keywords to use on the page. By doing more than, it damages readability and sticks out like abscess thumb to the readers as same as Google’s page crawlers.

WARNING: Ignore Keyword Stuffing

Don’t overuse keywords. I cannot hassle this enough. Google is much better or smarter than it was in 2012 and can simply tell if you are keyword stuffing for SEO purposes or if you are putting keywords in a lawful manner to help reader find helpful or relevant information to help answer the questions.

If Google suspects you are just using keywords for SEO, you will become penalized that means your content will not be ranked, indexed, etc. Keyword stuffing it never worth it so don’t waste your time in doing it and keep away from keyword stuffing in content.

Not to Forget!

If it doesn’t work automatically, not to use it: Keywords must be relevant and highly capable to your content, if the word is odd or doesn’t fit, use the right or correct version of it that will make sense or throw it out.

While keywords are well, the meat of the content is the most significant you should focus on. Keyword riddled content supports no one and Google will not rank your content except it helps someone.