How to Create the Perfect Facebook Page for Business and? – The Complete Guide

Facebook has over 2.23 billion monthly active users. And as small business owners and brand managers, there’s a very good opportunity you will be able to reach and connect with your target audience through Facebook.

Now question arises “how to do this”. Then don’t to worry, here in this blog post we will explain how to connect with audience and how to target people on Facebook for business purpose.

How to Create Facebook Business Page?

First of all, you need to create a Facebook business page if you’re going to advertise on the site. You can make the Facebook page for your brand at this link. The first thing you will be prompted to do is select a category for your business based on these 6 choices:

1. Local Businesses or Places
2. Companies, Organizations or Institutions
3. Brands or Products
4. Artists, Bands or Public Figures
5. Entertainment
6. Causes or Communities

Steps to Create a Facebook Page for Business:

Before you register for your Facebook business page, you require to log into your personal Facebook account. But don’t to worry, the information from your personal account will not be publicly show on your business page.

So, once you’re not already logged into your personal account, log in now, then move into the page creation steps:

Step 1. Sing Up For a Facebook Business Page

Fb business pages are generated through a personal fb account, so you will need to first log in to your Facebook account. Now, in the right-hand side of the blue toolbar, find and hit on the “Create” option.

Step 2. Choose “Page” from the Menu

After clicking the Create option, a drop-down list open to choose the first option i.e. Page, to create your Facebook Business Page.

Step 3. Now Select a Page Category

In this steps, you have the option between two page categories – a “Business or Brand” or “Community or Public Figure.” Most of the people choose Business or Brand option for more profit businesses.

Step 4. Give Your Business Information

Now, provide you name of your business page to be. It must be the same as your actual business name. Then select a business category which best denotes what your business offers. For example, a makeup brand could enter “Makeup,” that will then pre-populate a list of related options for you to select from.

Step 5. Upload Profile Image and Cover Image

In this step, select a picture to load as your business page profile picture, Businesses commonly use their logo as profile picture to display and represent your business and your business branding. Make sure that your image is clear and doesn’t get cropped.

Step 6. Invite Your Friends to Like and Follow your Page

The Facebook will prompt you to invite your Facebook friends from your personal account to like and follow your business page.

Step 6. Provide Additional Business Information

If you want to add extra business details on your business page, then you see the left-hand menu, find and choose “About.” This is where you will input information that tells readers about your business, from ways to contact you to your service or menu. Provide all pertinent information, such as your site, hours, and contact details.

It’s not unusual for a business’ Facebook page rank higher in organic search than their website, give Facebook’s domain authority. Keeping this in mind, it’s important to complete all information, as it may be a potential customer’s first point of reference for your business.

Step 7. Add a Button to Your Page

After you have add all of your necessary information into your Facebook business page, you will need to add a button to your page that will open in the top right-side of your business page below your cover photo. This performance as your Facebook page’s call-to-action (CTA) and is free to use. Containing a relevant one to your business can help create more leads, and in returns, increase sales. To do this, press the blue “+ Add a Button” option on the left side of your page below your cover image.

Step 8. Prompt Your Facebook Business Page by being Active on Facebook

Making a Facebook Business Page is only the first step to using Facebook Marketing for your business. You will require to be active on Facebook in order to market your page and grow an audience. For example, you will not only need to be regular in posting on your page, but you will also need to actively participate in relevant groups where your target audience is likely spending their time.