Google’s Featured Snippet Deduplication

A new update of the Google Algorithm has been confirmed on 22 Jan 2020 regarding Featured Snippet Deduplication or De-Duping.

Google used to provide two same URLs on the search engine result page in the format of inline search results and on the top of the first page as featured organic snippet. This featured snippet is also known as the Zero position as it appeared before the normal inline results.

Now, Google announced that those search results which are shown as featured organic snippet will no longer appear in the normal search results. Through this procedure, Google removes duplicate URLs from the search result page.

On-Page Optimization for Featured Snippet Deduplication or De-Duping

After this update most of the people searching for queries related to the changes of on-page optimization. So, very first you need to understand that there is no need to worry about this as Google itself gets the explained things from pages or posts of your website and show your website on this featured snippet.

In short, it completely depends on keywords and indepth content. If your content is completely based on the user’s query and you have place keywords at the right position of the post or page, then it will help you to increase your ranking.

Why are featured snippets so important?

Featured Snippet contains many features through which you can get more exposer to your website or that webpage which is appeared on the organic featured snippet. As we all know the snippet which is featured on Google searches has a summary that is related to the user’s query. It allows users to find the answer to their query without searching so much.

Some Benefits of Featured Snippet

• Maximum Trust Worthy Webpage

The featured snippet shows the trust of Google on your webpage content. Google finds the best answer from your webpage to show the users who have searched for the related issues.

• Competitors Aspects

This may prove that you have the most relevant answer for the user’s query than your competitors who are working on that searched query of the user.

After Featured Snippet Deduplication, This Featured Path is Beneficial?

If you have featured snippets on the search result page, then you may get exposure. But some of the researches represents that around 9% of the users click on those links which are shown on the featured snippet, on the other hand, clicks on the first inline result is about 20% which means it is more beneficial for your website if you are not on the featured snippet.

That is the reason for which most of the sites are working without having any snippet elements in their source codes.

Conclusion

We have discussed the impacts of featured snippet deduplication or de-duping update which is declared by Google in the first month of this year. And we have discovered some amazing points such as:

• After this update Zero Position concept has completely vanished.
• Now search result page contains more variety of web pages.
• Through featured snippet users can get quick answers to their queries.
• No advanced changes are required in On-Page SEO to get this organic featured place on search results.
• Sometimes, #2 place on the search result is more beneficial than this featured place.